Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D65709
RGB
214, 87, 9
HSL
23, 92%, 44%
HSB
23, 96%, 84%
CMYK
0, 59, 96, 16
LAB
54, 49, 62
LCH
54, 79, 52
OKLCH
0.61, 0.18, 44
XYZ
31, 21, 3
LUV
54, 107, 46
HWB
23, 4%, 16%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.