Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7CFE7
RGB
215, 207, 231
HSL
260, 33%, 86%
HSB
260, 10%, 91%
CMYK
7, 10, 0, 9
LAB
84, 6, -11
LCH
84, 12, 300
OKLCH
0.87, 0.03, 301
XYZ
65, 65, 85
LUV
84, 3, -18
HWB
260, 81%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.