Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7D1EA
RGB
215, 209, 234
HSL
254, 37%, 87%
HSB
254, 11%, 92%
CMYK
8, 11, 0, 8
LAB
85, 6, -12
LCH
85, 13, 296
OKLCH
0.87, 0.03, 297
XYZ
66, 66, 87
LUV
85, 2, -19
HWB
254, 82%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.