Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EBCDC9
RGB
235, 205, 201
HSL
7, 46%, 85%
HSB
7, 14%, 92%
CMYK
0, 13, 14, 8
LAB
85, 10, 6
LCH
85, 12, 30
OKLCH
0.87, 0.03, 27
XYZ
67, 66, 64
LUV
85, 18, 7
HWB
7, 79%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.