Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E9CFC2
RGB
233, 207, 194
HSL
20, 47%, 84%
HSB
20, 17%, 91%
CMYK
0, 11, 17, 9
LAB
85, 8, 10
LCH
85, 13, 52
OKLCH
0.87, 0.03, 48
XYZ
66, 66, 60
LUV
85, 17, 13
HWB
20, 76%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.