Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7D7EE
RGB
215, 215, 238
HSL
240, 40%, 89%
HSB
240, 10%, 93%
CMYK
10, 10, 0, 7
LAB
87, 3, -11
LCH
87, 12, 286
OKLCH
0.89, 0.03, 286
XYZ
68, 69, 91
LUV
87, -1, -18
HWB
240, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.