Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D7DBCA
RGB
215, 219, 202
HSL
74, 19%, 83%
HSB
74, 8%, 86%
CMYK
2, 0, 8, 14
LAB
87, -4, 8
LCH
87, 9, 115
OKLCH
0.88, 0.02, 118
XYZ
64, 69, 66
LUV
87, -1, 13
HWB
74, 79%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.