Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8CEEA
RGB
216, 206, 234
HSL
261, 40%, 86%
HSB
261, 12%, 92%
CMYK
8, 12, 0, 8
LAB
84, 7, -13
LCH
84, 15, 301
OKLCH
0.87, 0.04, 302
XYZ
65, 65, 87
LUV
84, 4, -21
HWB
261, 81%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.