Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
D96406
RGB
217, 100, 6
HSL
27, 95%, 44%
HSB
27, 97%, 85%
CMYK
0, 54, 97, 15
LAB
57, 44, 64
LCH
57, 78, 56
OKLCH
0.64, 0.17, 49
XYZ
33, 24, 3
LUV
57, 99, 50
HWB
27, 2%, 15%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.