Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D978CB
RGB
217, 120, 203
HSL
309, 56%, 66%
HSB
309, 45%, 85%
CMYK
0, 45, 6, 15
LAB
64, 47, -26
LCH
64, 54, 331
OKLCH
0.71, 0.16, 333
XYZ
46, 32, 60
LUV
64, 50, -49
HWB
309, 47%, 15%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.