Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D987BF
RGB
217, 135, 191
HSL
319, 52%, 69%
HSB
319, 38%, 85%
CMYK
0, 38, 12, 15
LAB
66, 38, -16
LCH
66, 41, 338
OKLCH
0.73, 0.12, 340
XYZ
47, 36, 54
LUV
66, 45, -31
HWB
319, 53%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named pink on shades of pink, or all families on colors.