Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
D98FEC
RGB
217, 143, 236
HSL
288, 71%, 74%
HSB
288, 39%, 93%
CMYK
8, 39, 0, 7
LAB
70, 40, -36
LCH
70, 54, 318
OKLCH
0.76, 0.15, 319
XYZ
54, 40, 84
LUV
70, 33, -63
HWB
288, 56%, 7%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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