Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D9DEC7
RGB
217, 222, 199
HSL
73, 26%, 83%
HSB
73, 10%, 87%
CMYK
2, 0, 10, 13
LAB
88, -5, 11
LCH
88, 12, 114
OKLCH
0.89, 0.03, 117
XYZ
65, 71, 64
LUV
88, -2, 17
HWB
73, 78%, 13%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.