Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7D4E6
RGB
231, 212, 230
HSL
303, 28%, 87%
HSB
303, 8%, 91%
CMYK
0, 8, 0, 9
LAB
87, 9, -6
LCH
87, 11, 325
OKLCH
0.89, 0.03, 327
XYZ
71, 70, 85
LUV
87, 10, -12
HWB
303, 83%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.