Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DA1D00
RGB
218, 29, 0
HSL
8, 100%, 43%
HSB
8, 100%, 85%
CMYK
0, 87, 100, 15
LAB
48, 69, 62
LCH
48, 93, 42
OKLCH
0.57, 0.22, 31
XYZ
29, 16, 2
LUV
48, 146, 35
HWB
8, 0%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.