Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DA2000
RGB
218, 32, 0
HSL
9, 100%, 43%
HSB
9, 100%, 85%
CMYK
0, 85, 100, 15
LAB
48, 68, 62
LCH
48, 92, 43
OKLCH
0.57, 0.22, 31
XYZ
29, 16, 2
LUV
48, 145, 35
HWB
9, 0%, 15%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.