Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007ECC
RGB
0, 126, 204
HSL
203, 100%, 40%
HSB
203, 100%, 80%
CMYK
100, 38, 0, 20
LAB
50, -7, -49
LCH
50, 50, 262
OKLCH
0.58, 0.15, 247
XYZ
18, 19, 60
LUV
50, -31, -73
HWB
203, 0%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.