Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DA454E
RGB
218, 69, 78
HSL
356, 67%, 56%
HSB
356, 68%, 85%
CMYK
0, 68, 64, 15
LAB
52, 59, 30
LCH
52, 66, 27
OKLCH
0.60, 0.18, 21
XYZ
32, 20, 9
LUV
52, 113, 20
HWB
356, 27%, 15%
Pantone
199 C
Harmonies
Shades & tints
Similar named colors
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