Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DA7FEC
RGB
218, 127, 236
HSL
290, 74%, 71%
HSB
290, 46%, 93%
CMYK
8, 46, 0, 7
LAB
66, 48, -41
LCH
66, 63, 320
OKLCH
0.73, 0.18, 321
XYZ
52, 36, 84
LUV
66, 40, -72
HWB
290, 50%, 7%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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