Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DA97D7
RGB
218, 151, 215
HSL
303, 48%, 72%
HSB
303, 31%, 85%
CMYK
0, 31, 1, 15
LAB
71, 33, -22
LCH
71, 40, 326
OKLCH
0.76, 0.12, 328
XYZ
52, 42, 70
LUV
71, 34, -41
HWB
303, 59%, 15%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.