Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DAD9CF
RGB
218, 217, 207
HSL
55, 13%, 83%
HSB
55, 5%, 85%
CMYK
0, 0, 5, 15
LAB
87, -1, 5
LCH
87, 5, 101
OKLCH
0.88, 0.01, 102
XYZ
65, 69, 69
LUV
87, 1, 8
HWB
55, 81%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.