Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DC4E08
RGB
220, 78, 8
HSL
20, 93%, 45%
HSB
20, 96%, 86%
CMYK
0, 65, 96, 14
LAB
53, 55, 63
LCH
53, 83, 49
OKLCH
0.61, 0.19, 40
XYZ
32, 21, 3
LUV
53, 119, 44
HWB
20, 3%, 14%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.