Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
DC73CE
RGB
220, 115, 206
HSL
308, 60%, 66%
HSB
308, 48%, 86%
CMYK
0, 48, 6, 14
LAB
63, 51, -29
LCH
63, 58, 330
OKLCH
0.71, 0.17, 332
XYZ
47, 32, 62
LUV
63, 53, -53
HWB
308, 45%, 14%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.