Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCABE
RGB
220, 202, 190
HSL
24, 30%, 80%
HSB
24, 14%, 86%
CMYK
0, 8, 14, 14
LAB
83, 5, 8
LCH
83, 10, 59
OKLCH
0.85, 0.03, 56
XYZ
60, 61, 57
LUV
83, 11, 11
HWB
24, 75%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.