Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
D8CCBC
RGB
216, 204, 188
HSL
34, 26%, 79%
HSB
34, 13%, 85%
CMYK
0, 6, 13, 15
LAB
83, 2, 10
LCH
83, 10, 76
OKLCH
0.85, 0.03, 75
XYZ
59, 61, 56
LUV
83, 8, 14
HWB
34, 74%, 15%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.