Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCABF
RGB
220, 202, 191
HSL
23, 29%, 81%
HSB
23, 13%, 86%
CMYK
0, 8, 13, 14
LAB
83, 5, 8
LCH
83, 9, 57
OKLCH
0.85, 0.03, 54
XYZ
60, 61, 58
LUV
83, 11, 11
HWB
23, 75%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.