Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCBE4
RGB
220, 203, 228
HSL
281, 32%, 85%
HSB
281, 11%, 89%
CMYK
4, 11, 0, 11
LAB
84, 9, -10
LCH
84, 14, 313
OKLCH
0.86, 0.04, 315
XYZ
65, 64, 82
LUV
84, 8, -18
HWB
281, 80%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.