Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCCDC9
RGB
220, 205, 201
HSL
13, 21%, 83%
HSB
13, 9%, 86%
CMYK
0, 7, 9, 14
LAB
84, 5, 4
LCH
84, 6, 39
OKLCH
0.86, 0.02, 35
XYZ
62, 63, 64
LUV
84, 9, 5
HWB
13, 79%, 14%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.