Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD1B5
RGB
220, 209, 181
HSL
43, 36%, 79%
HSB
43, 18%, 86%
CMYK
0, 5, 18, 14
LAB
84, 1, 15
LCH
84, 15, 88
OKLCH
0.86, 0.04, 89
XYZ
61, 64, 53
LUV
84, 8, 22
HWB
43, 71%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.