Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCD9CA
RGB
220, 217, 202
HSL
50, 20%, 83%
HSB
50, 8%, 86%
CMYK
0, 1, 8, 14
LAB
87, -1, 8
LCH
87, 8, 96
OKLCH
0.88, 0.02, 98
XYZ
65, 69, 66
LUV
87, 3, 12
HWB
50, 79%, 14%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Silver
#C0C0C0
Light Gray
#D3D3D3
Gainsboro
#DCDCDC
Linen
#FAF0E6
Floral White
#FFFAF0
Ivory
#FFFFF0
Beige
#F5F5DC
Browse every named white on shades of white, or all families on colors.