Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDAEB
RGB
220, 218, 235
HSL
247, 30%, 89%
HSB
247, 7%, 92%
CMYK
6, 7, 0, 8
LAB
88, 3, -8
LCH
88, 9, 291
OKLCH
0.90, 0.02, 291
XYZ
70, 71, 89
LUV
88, 0, -13
HWB
247, 85%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.