Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCDCF4
RGB
220, 220, 244
HSL
240, 52%, 91%
HSB
240, 10%, 96%
CMYK
10, 10, 0, 4
LAB
88, 3, -12
LCH
88, 12, 286
OKLCH
0.90, 0.03, 286
XYZ
71, 73, 96
LUV
88, -1, -19
HWB
240, 86%, 4%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.