Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDCC7
RGB
236, 220, 199
HSL
34, 49%, 85%
HSB
34, 16%, 93%
CMYK
0, 7, 16, 7
LAB
89, 3, 12
LCH
89, 13, 76
OKLCH
0.90, 0.03, 75
XYZ
70, 73, 64
LUV
89, 11, 18
HWB
34, 78%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.