Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCE0CC
RGB
220, 224, 204
HSL
72, 24%, 84%
HSB
72, 9%, 88%
CMYK
2, 0, 9, 12
LAB
88, -4, 9
LCH
88, 10, 113
OKLCH
0.90, 0.03, 116
XYZ
67, 73, 68
LUV
88, -1, 15
HWB
72, 80%, 12%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.