Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DBCA
RGB
232, 219, 202
HSL
34, 39%, 85%
HSB
34, 13%, 91%
CMYK
0, 6, 13, 9
LAB
88, 3, 10
LCH
88, 10, 76
OKLCH
0.90, 0.03, 75
XYZ
69, 72, 66
LUV
88, 9, 14
HWB
34, 79%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.