Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCE4CE
RGB
220, 228, 206
HSL
82, 29%, 85%
HSB
82, 10%, 89%
CMYK
4, 0, 10, 11
LAB
90, -6, 10
LCH
90, 11, 120
OKLCH
0.91, 0.03, 123
XYZ
68, 75, 69
LUV
90, -3, 16
HWB
82, 81%, 11%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.