Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EADFCA
RGB
234, 223, 202
HSL
39, 43%, 85%
HSB
39, 14%, 92%
CMYK
0, 5, 14, 8
LAB
89, 1, 12
LCH
89, 12, 84
OKLCH
0.91, 0.03, 84
XYZ
71, 75, 67
LUV
89, 8, 17
HWB
39, 79%, 8%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.