Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DCE7CC
RGB
220, 231, 204
HSL
84, 36%, 85%
HSB
84, 12%, 91%
CMYK
5, 0, 12, 9
LAB
90, -7, 12
LCH
90, 14, 122
OKLCH
0.91, 0.04, 125
XYZ
69, 77, 68
LUV
90, -5, 19
HWB
84, 80%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.