Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E8DCF7
RGB
232, 220, 247
HSL
267, 63%, 92%
HSB
267, 11%, 97%
CMYK
6, 11, 0, 3
LAB
89, 8, -12
LCH
89, 14, 304
OKLCH
0.91, 0.04, 306
XYZ
76, 75, 98
LUV
89, 5, -20
HWB
267, 86%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.