Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
DD1008
RGB
221, 16, 8
HSL
2, 93%, 45%
HSB
2, 96%, 87%
CMYK
0, 93, 96, 13
LAB
48, 71, 60
LCH
48, 93, 40
OKLCH
0.57, 0.23, 29
XYZ
30, 16, 2
LUV
48, 151, 33
HWB
2, 3%, 13%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.