Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCCE2
RGB
221, 204, 226
HSL
286, 27%, 84%
HSB
286, 10%, 89%
CMYK
2, 10, 0, 11
LAB
84, 9, -9
LCH
84, 13, 316
OKLCH
0.87, 0.04, 319
XYZ
65, 64, 81
LUV
84, 8, -15
HWB
286, 80%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.