Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCCE6
RGB
221, 204, 230
HSL
279, 34%, 85%
HSB
279, 11%, 90%
CMYK
4, 11, 0, 10
LAB
84, 10, -11
LCH
84, 14, 312
OKLCH
0.87, 0.04, 314
XYZ
66, 64, 84
LUV
84, 8, -18
HWB
279, 80%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.