Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECC9CB
RGB
236, 201, 203
HSL
357, 48%, 86%
HSB
357, 15%, 93%
CMYK
0, 15, 14, 7
LAB
84, 13, 4
LCH
84, 14, 16
OKLCH
0.87, 0.04, 14
XYZ
66, 64, 65
LUV
84, 21, 3
HWB
357, 79%, 7%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
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