Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCEE6
RGB
221, 206, 230
HSL
278, 32%, 85%
HSB
278, 10%, 90%
CMYK
4, 10, 0, 10
LAB
85, 9, -10
LCH
85, 13, 311
OKLCH
0.87, 0.04, 313
XYZ
66, 65, 84
LUV
85, 7, -17
HWB
278, 81%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.