Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECDDF5
RGB
236, 221, 245
HSL
278, 55%, 91%
HSB
278, 10%, 96%
CMYK
4, 10, 0, 4
LAB
90, 8, -10
LCH
90, 13, 311
OKLCH
0.92, 0.04, 313
XYZ
77, 76, 97
LUV
90, 7, -17
HWB
278, 87%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.