Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DBEE
RGB
243, 219, 238
HSL
312, 50%, 91%
HSB
312, 10%, 95%
CMYK
0, 10, 2, 5
LAB
90, 11, -6
LCH
90, 13, 331
OKLCH
0.92, 0.04, 333
XYZ
78, 76, 91
LUV
90, 13, -12
HWB
312, 86%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.