Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD0C2
RGB
221, 208, 194
HSL
31, 28%, 81%
HSB
31, 12%, 87%
CMYK
0, 6, 12, 13
LAB
84, 3, 9
LCH
84, 9, 71
OKLCH
0.86, 0.02, 70
XYZ
62, 64, 60
LUV
84, 9, 12
HWB
31, 76%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.