Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDAD7
RGB
221, 218, 215
HSL
30, 8%, 85%
HSB
30, 3%, 87%
CMYK
0, 1, 3, 13
LAB
87, 1, 2
LCH
87, 2, 70
OKLCH
0.89, 0.01, 68
XYZ
67, 70, 74
LUV
87, 2, 3
HWB
30, 84%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.