Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDCF6
RGB
221, 220, 246
HSL
242, 59%, 91%
HSB
242, 11%, 96%
CMYK
10, 11, 0, 4
LAB
88, 4, -13
LCH
88, 13, 288
OKLCH
0.90, 0.04, 287
XYZ
72, 73, 98
LUV
88, -1, -21
HWB
242, 86%, 4%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.