Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECD7EB
RGB
236, 215, 235
HSL
303, 36%, 88%
HSB
303, 9%, 93%
CMYK
0, 9, 0, 7
LAB
88, 10, -7
LCH
88, 12, 325
OKLCH
0.90, 0.04, 327
XYZ
74, 72, 89
LUV
88, 11, -13
HWB
303, 84%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.